I’ve been talking a lot about bookstagram lately. And for good reason. It’s quickly becoming one of the most popular platforms in the book marketing world. Who doesn’t love to stare at beautiful pictures of books all day?? I mean, sometimes I just sit in my library at home staring at all the pretty books on my shelf. It’s not weird. You’re weird.
I feel like so many book bloggers and other book-loving souls are jumping on the bookstagram train and it’s amazing for the community. But I also feel like many of you out there are still not sold on the concept. It seems like a lot of work to you. You have to stage the photo. Find the props. Get a background. Make sure the lighting is good. Take the pictures. Edit the pictures. Write the captions. But when you think about it, it’s actually less work than writing a blog post.
I can take an entire month of bookstagrams and schedule them in about 4 hours. It sometimes takes me that long to write one blog post by the time I’m done making the graphics, formatting, proofreading and scheduling social media posts. But if you’re still not sold I’m about to give you six reasons you won’t be able to argue with because I want you all on bookstagram! The more, the merrier!
Bookstagram is the future of book promotion.
It’s true. Bookstagram is becoming more and more popular every single day. New accounts are constantly popping up and it’s becoming one of the fastest growing ways to promote books. Publishers are sending ARCs to bookstagrammers to promote – bookstagrammers with no blog mind you. I’ve heard some bloggers gripe about this, because blogging is a lot harder and much more work. You’re right. It is. But why gripe when you can jump on that train? It’s just smart. Spend less time and still promote the books you love.
I’m not saying you have to give up blogging. As you can see, I’m certainly not. But my reviews are always my least popular posts so maybe, instead of reviewing on my blog, I do mini reviews on bookstagram and save my time to write awesome blog posts like this one that people actually want to read.
Publishers understand that bookstagram is an amazing new way for them to promo books. It’s time for you to jump on board before you fall behind.
The bookstagram community is amazing (and has little to no drama!).
You know how sometimes you just get tired of Twitter because all you see is the latest book drama going on? You won’t see that in the bookstagram community. It’s just happy. Seriously. It’s one of the happiest and friendliest communities I’ve ever encountered. Everyone on bookstagram is so nice. People will constantly tell you they love your pictures and they’ll still chat and gush over their favorite books with you.
As Instagram grows and evolves it’s getting easier and easier to communicate on the platform. Commenting, direct messaging and Instagram stories are making it easier than ever to talk to your bookish friends. You can even go live on Instagram now to show off your latest book haul!
Bookstagram is just plain fun.
When I was a kid, one of my favorite things to do was play dress-up. I loved putting on my mom’s old, glamorous dresses, doing my hair up all fancy and even putting makeup on (on the rare occasions my mother allowed it). Bookstagram is like playing dress-up with your books.
No, that is not a ridiculous comparison. I’m actually rather proud of it. It is! You get to pull your prettiest books off the shelf and arrange them with props for the perfect photo. Sometimes you get to wrap them up in a scarf. Maybe you get to tie a pretty ribbon around them. The point is, you get to dress them up and then photograph them like they’re on the red carpet. Don’t tell me that doesn’t sound fun to you.
Bookstagram is a way to micro-blog when you don’t have time to actually blog.
Remember when we talked about how everyone thinks bookstagram takes too much time earlier? And we determined that blogging actually takes more? We all live very busy lives. I find that as I get older, it’s getting harder and harder to find time to actually sit down and blog. It’s sad, but true. But you know what I do have time for? Bookstagram. Because it doesn’t take nearly as much time.
I could never stop talking about books in my little corner of the internet in some way. I don’t think I’ll ever give up this blog. But it’s nice to have another outlet to turn to when I want to flail over a book, but don’t have time to write up a whole post.
You can use your bookstagram photos on your blog.
See all the photos sprinkled throughout this post? They’re all photos I took for bookstagram that I’m now using on my blog. I am all about efficiency and dual purpose. I want to get the most out of the time I spend taking photos. And this is how I do just that. I use all those bookstagram photos eventually on my blog.
So when I do finally have time to sit down and write a blog post, I already have the images I want to use to break up all this text. Bookstagram continues to save me time.
You can promote your blog posts on bookstagram.
And last, but certainly not least, you can promote your blog posts on bookstagram where you have gathered a loyal tribe of bookworms. No, they still don’t let you put a link in your caption. But it’s easy enough to switch out the URL in your bio for your latest blog post and just say “link in bio” in your caption. People will click over. Trust me.
Are you still hesitant about starting a bookstagram account? Tell me why in the comments below! Or tell me why you love bookstagram!